• Business game - Shoe Maker, Intensive

Business simulation training description

In this business game you will learn and develop your skills in the fields of production and retail sales management, as you will have an opportunity to manage the shoe development, manufacturing, and sales.

You will receive a set of subsidiaries  – a rubber factory, two laboratories, shoe factory, and a store. The company is located in the same region, randomly selected by the system.

In the process, you will need to manage the factories:

- Buying and repairing manufacturing equipment.

- Managing personnel – workplaces, numbers, qualification, etc.

- Buying the supplies – matching the necessary quantities, proper quality and price.

- Managing sales – not only you can supply your own stores, but you can become a wholesaler as well.

- Branding – invest into advertising to develop your own brand.

And also, let’s not forget the stores:

- Choosing and purchasing goods to sell.

- Pricing – you will decide the price policy for each good.

- Personnel – hire and fire employees, change their salaries and train them.

- The store – change the size and location of the store as you see fit.

- Advertising – choose the right media channels and the right budget to attract visitors.

The whole value chain will be in your capable hands. How big and successful it will become, is up to you.

Make decisions, fail, make different decisions, fail less, make improved decisions, succeed.

If you will make mistakes, that’s good. If you will not make mistakes, that’s also good. Because by learning in business simulation you will be able to decrease the number of mistakes in real life business. So, what are you waiting for?

What Will You Learn

During the course the participants will be involved in these activities and business processes:

  • Retail business management.
  • Marketing – all 4Ps, market analysis, pricing, product mix, etc. 
  • Pricing.
  • Sales.
  • Strategic Management.
  • HR management.
  • Business planning.
  • Business expansion.
  • Supply chain management.

The course is primarily focused on the development of such skills as:

  • Management skills.
  • Decision making.
  • Analytical skills.
  • Strategic and systematic thinking.


Delivery formatOnline
ParticipationIndividual / Team
Durationup to 3 days/ 1 month
Number of turnsup to 72/30
Turn intensityEvery clock hour/every 24 hours
MaterialsMaterials in pdf format

Course structure

Module 1: Individual game. Introduction.

  • The goal of the game.
  • Location.
  • The business.
  • Processes.
  • Competition.

Module 2: Hint questions.

  • Factory.
  • Store.
  • Price.
  • Products.
  • HR.
  • Advertising.
  • Supply chain.
  • Office.
  • R&D.
  • Brand.
  • Farm.

Module 3:  Assess your competences.

  • The results of your retail business at the end of the game.
  • Financial results of your stores.
  • Self- assessment.



Minvydas Latauskas
Head of Product Development at Simformer

Certificate of Completion

Digital Certificates may be placed on the participants' personal profiles in LinkedIn.

Simformer Business Simulation is a multiuser business simulation environment, accessible through any browser. Every participant (or a team of participants) run their virtual company. The company may consist of various subdivisions: from extracting and processing natural resources to producing  finished goods and selling them to end users. Depending on the simulation settings for a particular case, at the beginning the participants receive a pre-configured company or just money fund. During the game, the participants can open a variety of subdivisions (the range of subdivisions depend on the simulation settings). Managing of  subdivisions includes all key business processes and functions: HR, production, marketing, sales, logistics, strategic management, finance, supply, etc. The actions of all participants are repeatedly processed by the system, depending on the frequency of business simulation turns. The Intensive mode is hourly turn- based, the Classic mode is daily turn-based.  The unique feature of Simformer Business Simulation is that the game world is not predetermined by algorithm. The participants have impact on the changes on the market, which in turn influences the actions of the participants. In addition, all participants are interconnected: they buy and sell the goods, equipment and raw materials to each others. These actions create  lifelike market environment with its risks and uncertainties.

Login on Simformer platform, using the login and password, which you received during the registration. Select the relevant course in the left treeview menu.


In order to enter the simulation, click on the «Enter Simulation» link.

Simformer Business Simulation can be beneficial to a wide range of participants: university  professors, instructors, students, entrepreneurs, managers, e-learning specialists, business coaches and trainers.

The participants should have computers, web-browsers, internet connection; they need to be registered users or be a part of a registered team.

The participants can spend unlimited amount of time in the simulation. In fact, you would need to spend as much time as possible to develop your successful virtual business.

We also recommend testing your abilities in the business simulation before starting to play and become familiar with video guides, rules and other materials.

Login on Simformer platform, using the login and password, which you received during the registration. Select the relevant course. Watch the simulation video guide. In addition to that, there are a number of hints that could be found in the simulation, which will help you to select the  required number of employees, necessary equipment, salaries, etc.

Your virtual business will be interconnected with the virtual businesses of other participants; you will purchase and sell equipment, raw materials and finished goods.

The actions of all the paticipants are processed by the system with a certain intensity, depending on  the frequency of simulation turns.

In order to share one company, the participants have to divide into teams. The team uses one login and password to manage the virtual company. It is possible to access the simulation from one or several computers. All team members see the same functions in the simulation. Therefore, the participants must coordinate their decisions with each other, delegating the responsibilities and duties (e.g., subdivisions) or business functions (CEO, marketing, finance, HR, manufacturing, etc.).

No, but the Certificate of Completion can be used to demonstrate your interest in learning about this area to potential employers or educational institutions. It can also be uploaded to your social networking sites.

Business game - Shoe Maker, Intensive

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Tags: business-game, manufacturing, retail-management, R&D, marketing