• Simformer online assessment

What’s this?

Simformer Online Assessment is an effective HR tool for distant assessment of managers’ and candidates’ professional competency. Assessment is conducted in the process of realistic online business simulation. User controls business development and typical processes; the system measures and estimates the effectiveness and results of user’s actions in such spheres as:

  • sales;
  • marketing;
  • supply chain management and logistics;
  • human resources management;
  • operational management;
  • strategic management.

Customer of Simformer Online Assessment receives the detailed profile of candidates’ competencies in visual form with detailed analysis of user’s actions in business simulation. It helps to assess quickly his weak and strong points, knowledge and skills in key business competencies. Such form of personnel distant computerized diagnostics in business simulations allows to significantly cut down efforts and cost of primary assessment. It also considerably reduces human subjectivity factor and gives HR manager relevant and objective metrics of each candidate in a suitable for analysis form.

Simformer online assessment is very effective in planning employees’ and students’ training courses, assessment of their progress in competencies development during education.

First of all, Simformer online assessment is designed for companies’ HR-departments that regularly search and select candidates for managerial positions, who train and assess the skills of their employees. It is also useful for business schools oriented at practical management skills development among their students and their progress control.

How does it work?

The basis of Simformer online assessment is a complex realistic online business-simulation (business game). The participant has to go through it and build a virtual business in order to be assessed.

  • Customer has possibility to choose the most suitable business-simulation scenario. This scenario can be chosen with focus on a specific industry, certain management functions and assessed skills of a candidate.
  • All candidates go through chosen business-simulation online and take a number of managing decisions during the game. The system estimates manager’s effectiveness in controlling the main business processes and compares it with other candidates’ results.
  • Based on the candidate’s decisions, actions and results, received during business simulation, the system automatically forms informative and illustrative report which is sent to the Customer.
  • The report of Simformer online assessment contains the following data on each user:

    • dynamic data about the company's financial performance received by participant during business simulation;
    • dynamic data (for each action in the game) about participant's efficiency in controlling key business functions, such as sales, marketing management, supply chain management and logistics, human resources management, operational management, strategic management;
    • final evaluation metrics of the candidate's management competencies with the detailed explanation of each metric;
    • candidate's basic skills development progress in the business simulation course (his trainability);
    • comparative group report (in case of group assessment).

Goals of Simformer online assessment:

  • objective and quick online estimation of practical skills and key professional competencies in order to select right applicant for manager’s position;
  • objective and rapid assessment of company's employees' basic professional competence and potential when planning their training and career advancement;
  • objective assessment of practical knowledge and skills development dynamics of the companies' employees and business-schools' students during their education and training courses.

Benefits of Simformer Online Assessment for HR-departments, educational centers and business schools:

  • multi-fold reduction of financial and temporary expenses on candidates' professional competence assessment in the process of selection;
  • reliability and objectivity of estimation due to realistic business simulation and human factor mitigation at the primary stage of data collection and analysis;
  • unlimited number of assessment participants per unit of time;
  • asssessment is conducted online, the calculation of metrics is carried out automatically, which lets HR managers concentrate on creative work and correct interpretation of candidates' metrics;
  • combination of assessment procedure with exciting game in professional simulator allows the candidates to entirely unlock their human potential to the full extent, and for HR manager to educe the most talented employees.

Simformer Business Simulation is a multiuser business simulation environment, accessible through any browser. Every participant (or a team of participants) run their virtual company. The company may consist of various subdivisions: from extracting and processing natural resources to producing  finished goods and selling them to end users. Depending on the simulation settings for a particular case, at the beginning the participants receive a pre-configured company or just money fund. During the game, the participants can open a variety of subdivisions (the range of subdivisions depend on the simulation settings). Managing of  subdivisions includes all key business processes and functions: HR, production, marketing, sales, logistics, strategic management, finance, supply, etc. The actions of all participants are repeatedly processed by the system, depending on the frequency of business simulation turns. The Intensive mode is hourly turn- based, the Classic mode is daily turn-based.  The unique feature of Simformer Business Simulation is that the game world is not predetermined by algorithm. The participants have impact on the changes on the market, which in turn influences the actions of the participants. In addition, all participants are interconnected: they buy and sell the goods, equipment and raw materials to each others. These actions create  lifelike market environment with its risks and uncertainties.

Login on Simformer platform, using the login and password, which you received during the registration. Select the relevant course in the left treeview menu.


In order to enter the simulation, click on the «Enter Simulation» link.

Simformer Business Simulation can be beneficial to a wide range of participants: university  professors, instructors, students, entrepreneurs, managers, e-learning specialists, business coaches and trainers.

The participants should have computers, web-browsers, internet connection; they need to be registered users or be a part of a registered team.

The participants can spend unlimited amount of time in the simulation. In fact, you would need to spend as much time as possible to develop your successful virtual business.

We also recommend testing your abilities in the business simulation before starting to play and become familiar with video guides, rules and other materials.

Login on Simformer platform, using the login and password, which you received during the registration. Select the relevant course. Watch the simulation video guide. In addition to that, there are a number of hints that could be found in the simulation, which will help you to select the  required number of employees, necessary equipment, salaries, etc.

Your virtual business will be interconnected with the virtual businesses of other participants; you will purchase and sell equipment, raw materials and finished goods.

The actions of all the paticipants are processed by the system with a certain intensity, depending on  the frequency of simulation turns.

In order to share one company, the participants have to divide into teams. The team uses one login and password to manage the virtual company. It is possible to access the simulation from one or several computers. All team members see the same functions in the simulation. Therefore, the participants must coordinate their decisions with each other, delegating the responsibilities and duties (e.g., subdivisions) or business functions (CEO, marketing, finance, HR, manufacturing, etc.).

No, but the Certificate of Completion can be used to demonstrate your interest in learning about this area to potential employers or educational institutions. It can also be uploaded to your social networking sites.

Simformer online assessment

Tags: business-game, assessment