• Business game  - Sales Manager, Classic

Course Description

As name suggests, this online training based on business simulation is for those willing to learn more about sales and how to manage them.
The game consists of gradual steps – while participants grow their stores, the amount of responsibilities and challenges increases, providing plenty of possibilities to succeed, and threats to fail.

Who might be interested

Corporate training – corporate trainers and students, this game is good both for training and testing the skills of employees.

Academia – strongly recommended for commerce oriented students, and following them – any business and economics related professions.

What Will You Learn

During the course, the participants will be involved in these activities and business processes:

  • Operational management.
  • Basics of marketing.
  • Supply chain management
  • Business planning.
  • Finance management.
  • Business growth management.
  • HR management.
  • Sales.

The course is primarily focused on the development of such skills as:

  • Commerce and result oriented approach.
  • Analytical thinking.
  • Strategic and systematic thinking.
  • Develop practical business management and decision-making skills.


The game lasts up to 30 days, up to 30 turns, the intensity is one turn per day.  Based on that you can plan how much time you can devote for working in the simulation environment.
Participants can access the game from any computer with internet connection and internet browser. The number of participants is unlimited.


Delivery format Online
Participation Individual / Team
Duration up to 30 days
Number of turns up to 30
Turn intensity Every  day
Materials Videos and pdf materials
Languages English, Russian

Course structure

Module 1: Introduction to the game and core mechanics. 100 m².

  • Introduction. Game objectives and its dynamics.
  • Product mix
  • Price
  • Personnel
  • Supply chain
  • Tasks and action plan.
Module 2: Expanding managerial variables and the store. 500 m².
  • Results analysis and core principles.
  • Place.
  • Promotion.
  • Investments
  • Tasks and action plan.
Module 3: A for Analysis. 1 000 m².
  • Sales result analysis.
  • Consumer analysis.
  • Competitor analysis.
  • Tasks and action plan.
Module 4: Global growth. 10 000 m².
  • Macroeconomic data.
  • Analysis of new markets.
  • New strategy.
  • Tasks and action plan.
Module 5: Maximum size. 100 000 m².
  • Change in sales results.
  • Change in consumer market.
  • Change in competitor behavior.
  • Tasks and action plan.
Module 6: Further growth. Global network store.
  • Analysis.
  • Decision making.
  • Change of strategies. pared for specific events.


Minvydas Latauskas
Head of Product Development at Simformer

Simformer Business Simulation is a multiuser business simulation environment, accessible through any browser. Every participant (or a team of participants) run their virtual company. The company may consist of various subdivisions: from extracting and processing natural resources to producing  finished goods and selling them to end users. Depending on the simulation settings for a particular case, at the beginning the participants receive a pre-configured company or just money fund. During the game, the participants can open a variety of subdivisions (the range of subdivisions depend on the simulation settings). Managing of  subdivisions includes all key business processes and functions: HR, production, marketing, sales, logistics, strategic management, finance, supply, etc. The actions of all participants are repeatedly processed by the system, depending on the frequency of business simulation turns. The Intensive mode is hourly turn- based, the Classic mode is daily turn-based.  The unique feature of Simformer Business Simulation is that the game world is not predetermined by algorithm. The participants have impact on the changes on the market, which in turn influences the actions of the participants. In addition, all participants are interconnected: they buy and sell the goods, equipment and raw materials to each others. These actions create  lifelike market environment with its risks and uncertainties.

Login on Simformer platform, using the login and password, which you received during the registration. Select the relevant course in the left treeview menu.


In order to enter the simulation, click on the «Enter Simulation» link.

Simformer Business Simulation can be beneficial to a wide range of participants: university  professors, instructors, students, entrepreneurs, managers, e-learning specialists, business coaches and trainers.

The participants should have computers, web-browsers, internet connection; they need to be registered users or be a part of a registered team.

The participants can spend unlimited amount of time in the simulation. In fact, you would need to spend as much time as possible to develop your successful virtual business.

We also recommend testing your abilities in the business simulation before starting to play and become familiar with video guides, rules and other materials.

Login on Simformer platform, using the login and password, which you received during the registration. Select the relevant course. Watch the simulation video guide. In addition to that, there are a number of hints that could be found in the simulation, which will help you to select the  required number of employees, necessary equipment, salaries, etc.

Your virtual business will be interconnected with the virtual businesses of other participants; you will purchase and sell equipment, raw materials and finished goods.

The actions of all the paticipants are processed by the system with a certain intensity, depending on  the frequency of simulation turns.

In order to share one company, the participants have to divide into teams. The team uses one login and password to manage the virtual company. It is possible to access the simulation from one or several computers. All team members see the same functions in the simulation. Therefore, the participants must coordinate their decisions with each other, delegating the responsibilities and duties (e.g., subdivisions) or business functions (CEO, marketing, finance, HR, manufacturing, etc.).

No, but the Certificate of Completion can be used to demonstrate your interest in learning about this area to potential employers or educational institutions. It can also be uploaded to your social networking sites.

Business game - Sales Manager, Classic

Tags: business-game, crisis-management, decision-making