• Business Game - Lean Start-up, Intensive

Course Description

An online game based on principles of Lean Start-up. The biggest focus and challenge is aimed towards developing practical managerial skills of the participant, as it is one of the main reasons why start-ups fail. The participants will have an opportunity to manage all main business processes and apply build-measure-learnprinciple.

The game consists of two sessions (two days), each session takes from 7 to 8 hours.
During Day 1 participants get acquainted with SBS mechanics, retail trade and marketing, as they try to identify working marketing mix and grow their business.

During Day 2participants receive additional introduction of production in SBS and receive a list of starting businesses. After choosing one, the participants will proceed building their virtual companies.

During the game ratings will be generated, considering profit, revenue and asset value of the company. Team with the highest values will receive highest rating. Final rating will be taken as sum of results from both days of the game.

Who might be interested

Initially, anyone who has anything to do with a start-up directly - owners and employees, hubs and investors.  However, this course would definitely would be suitable for corporate trainers, business and economics students in order to form and develop practical business management skills.

What Will You Learn

During the course, the participants will be involved in these activities and business processes:
•    Operational management.
•    Marketing.
•    Supply chain management
•    Business planning.
•    Finance management.
•    Business growth management.
•    HR management.
•    Sales.
•    Production management.
•    Quality management.
•    Business innovation management.

The course is primarily focused on the development of such skills as:
•    Learning to apply build-measure-learn principles in practice.
•    Analytical thinking.
•    Strategic and systematic thinking.
•    Developing practical business management and decision-making skills.


The game lasts 2 days, 7-8 hours per session (two sessions), the intensity is one turn per hour. Based on that you can plan how much time you can devote to work in the simulation environment.
Participants can access the game from any computer with internet connection and internet browser. The number of participants is unlimited


Delivery format Online
Participation Individual / Team
Duration up to 2 days
Number of turns from 7 to 8 every day
Turn intensity Every clock hour
Materials Videos and pdf materials
Languages English, Russian

Course structure

DAY 1.  Applying LEAN in business

    Module 1: Introduction to the game and core mechanics. Building

    • Introduction. Game objectives and its dynamics.
    • How Lean is applied in SBS
    • Game mechanics of retail trade
    • Introduction to SBS interface
    • Task: Taking care of initial operational activities

    Module 2: Continuation of SBS exploration. Measuring and Learning

    • Results analysis and measuring
    • Learning – what is important and why
    • Introduction to SBS interface. Building
    • SBS tasks. Ensure stabile manufacturing processes, initiate expansion projects

    Module 3: Full process control. Scaling

    • Finalization of SBS mechanics introduction
    • Scaling possibilities
    • Final recommendations

    Module 4 to 7(8): Game play with support 

    • Support given by moderator
    • Various tasks prepared for specific events
    • After the final recalculation, the final rating of the day is given
DAY 2. The Choice

    Module 1: Introduction of production mechanics. Making the choice.

    • Introduction of production mechanics
    • Introduction to SBS interface
    • Task: choose the starting company. The participants will have to choose the starting company which they will develop individually during 2nd day of the training. As management of both retail and manufacturing of various products will be involved, they will need to apply their skills from Day 1 and develop their skills even further.
    Module 2 to 7(8): Gameplay with support

    • Support given by moderator
    • Various tasks prepared for specific events
    • After the final recalculation, the final rating of the day is given
    • Final rating is calculated and the winner is declared


Minvydas Latauskas
Head of Product Development at Simformer

Simformer Business Simulation is a multiuser business simulation environment, accessible through any browser. Every participant (or a team of participants) run their virtual company. The company may consist of various subdivisions: from extracting and processing natural resources to producing  finished goods and selling them to end users. Depending on the simulation settings for a particular case, at the beginning the participants receive a pre-configured company or just money fund. During the game, the participants can open a variety of subdivisions (the range of subdivisions depend on the simulation settings). Managing of  subdivisions includes all key business processes and functions: HR, production, marketing, sales, logistics, strategic management, finance, supply, etc. The actions of all participants are repeatedly processed by the system, depending on the frequency of business simulation turns. The Intensive mode is hourly turn- based, the Classic mode is daily turn-based.  The unique feature of Simformer Business Simulation is that the game world is not predetermined by algorithm. The participants have impact on the changes on the market, which in turn influences the actions of the participants. In addition, all participants are interconnected: they buy and sell the goods, equipment and raw materials to each others. These actions create  lifelike market environment with its risks and uncertainties.

Login on Simformer platform, using the login and password, which you received during the registration. Select the relevant course in the left treeview menu.


In order to enter the simulation, click on the «Enter Simulation» link.

Simformer Business Simulation can be beneficial to a wide range of participants: university  professors, instructors, students, entrepreneurs, managers, e-learning specialists, business coaches and trainers.

The participants should have computers, web-browsers, internet connection; they need to be registered users or be a part of a registered team.

The participants can spend unlimited amount of time in the simulation. In fact, you would need to spend as much time as possible to develop your successful virtual business.

We also recommend testing your abilities in the business simulation before starting to play and become familiar with video guides, rules and other materials.

Login on Simformer platform, using the login and password, which you received during the registration. Select the relevant course. Watch the simulation video guide. In addition to that, there are a number of hints that could be found in the simulation, which will help you to select the  required number of employees, necessary equipment, salaries, etc.

Your virtual business will be interconnected with the virtual businesses of other participants; you will purchase and sell equipment, raw materials and finished goods.

The actions of all the paticipants are processed by the system with a certain intensity, depending on  the frequency of simulation turns.

In order to share one company, the participants have to divide into teams. The team uses one login and password to manage the virtual company. It is possible to access the simulation from one or several computers. All team members see the same functions in the simulation. Therefore, the participants must coordinate their decisions with each other, delegating the responsibilities and duties (e.g., subdivisions) or business functions (CEO, marketing, finance, HR, manufacturing, etc.).

No, but the Certificate of Completion can be used to demonstrate your interest in learning about this area to potential employers or educational institutions. It can also be uploaded to your social networking sites.

Business Game - Lean Start-up, Intensive

Tags: business-game, Lean Startup, Entrepreneurship, business acceleration